Case Study Highlights

Lucas Oil Products and MAVTV Deploy Brandstand For Event Marketing Program

Lucas Oil Products has deployed Brandstand mobile marketing vehicles to create an interactive event marketing experience for MAVTV, a premier cable network focused on sports and men's progamming. The Brandstands will be used at racing and other sports events throughout the year where Lucas Oil Products and MAVTV have a significant presence to entertain and engage event attendees.

Each equipped with multiple touchscreen kiosks, the Brandstands provide an interactive experience for event attendees to learn more about MAVTV's programming. Using HD video to inform attendees about the growing cable network, the touchscreen kiosks allow people to "Damand MAVTV" by contacting their specific cable provider.

Brandstand is a highway-towable mobile marketing vehicle that is wrapped a Rapid-Brand™ System, a replaceable panel system that makes initial configuration and re-branding effortless.

The MAVTV Brandstands are also equipped with a self-contained power solution, which provides hours of continuous power to all Brandstand accessories when access to shore power is not available. Brandstand’s quick setup and ease of use provide tremendous flexibility and convenience for event staff.

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