Case Study Highlights

TurboTap Uses Brandstand To Feature Product At Bar & Nightclub Tradeshow

Looking for a tradeshow display to significantly differentiate its booth from other exhibitors, TurboTap deployed a custom Brandstand experiential marketing vehicle to display the company's draft beer tap at the 2011 Bar & Nightclub Tradeshow in Las Vegas.

The tradeshow exhibit captivated crowds with an ultra-bright 42" HDTV mounted on the Brandstand canopy, which pre-educated prospects with a video demonstration of TurboTap's features and benefits. In addition, the HDTV screen doubled as an interactive digital sign by showcasing TurboTap's clients and featured installations.

Once prospective customers were engaged by the multimedia features, they were offered a seat at the Brandstand so the TurboTap team could continue its consultative sales process.

The entire display was wrapped with Brandstand's Rapid-Brand™ System, which consists of multiple branded panels that make initial configuration and re-branding effortless. The high-res branding panels were highlighted with LED lighting, giving a 3D effect to the graphics.

TurboTap also selected Brandstand for its display because of the extremely easy set-up and tear-down, which takes just minutes -- a small fraction of the time compared to other tradeshow exhibits. Because Brandstand is a registered, licensed vehicle it is not subject to strict drayage guidelines required by most tradeshow venues.

TurboTap's Brandstand offered an exhibit experience not found anywhere else at the show, creating additional excitement and intrigue about the company's products.

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