In the Spotlight

Taking Brand Info On The Road

by Adam O'Daniel, Finance Editor
Friday, January 6, 2012

Jeff Miller is taking marketing to the streets.

As founder and president of HardyHarris Media + Marketing, Miller focuses on a niche he calls mobile marketing. He uses a product called Brandstand to help clients transport their products and services to street festivals, ball games and other events. The Brandstand is a portable booth that can serve as a bar or kitchen, a station for watching TVs or a countertop with computers connected to the Internet.

How do you use a Brandstand?
Companies and marketing agencies use Brandstand at events, fairs, festivals, trade shows, sporting venues and more to feature and promote a company's brands, products and services while providing interaction with fans and event attendees. Companies are using Brandstand to capture valuable marketing information from prospective customers using onboard touch-screen kiosks. Whether it's product demonstrations, beverage sampling or community outreach, all companies can benefit from an event-based lead-generation campaign.

Why do you focus your services on mobile marketing?
Technology is changing the way companies use marketing to reach audiences. The shift in advertising dollars away from traditional media - such as radio, television, newspapers, etc. - has created new online and offline opportunities to reach customers. Mobile and event marketing campaigns are a way advertisers can have a direct, personal connection with audiences.

What's your outlook for your business in the new year?
Mobile and event marketing in general is expected to grow significantly in 2012. Brandstand is positioned well to continue the growth we have experienced over the last several years.

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